Then, I have. peekchris83 if it does not work with the "exits" metric I can think of 2 solutions: 1) use a prop which has a "exit dimension" by default. Users of Adobe Analytics need to understand the difference between Props and Evars (and how they relate to Success Events); these are fundamental concepts and need to be fully grasped if Analytics. Could you please share your evar allocation settings so I could debug the issue? Regards, TMQuick links. About the numbers differing for the prop and evar, I really think this is cause of allocation. An. there are some implications to consider with them only being able to be. Read real-world use cases of Experience Cloud products written by your peersSign In. Standard eVar allocation setting. When we perform a search a couple of events are being set (event6 and event12) both indicate that user has performed search. Gigazelle. Whether formally or informally, lean on your group of rock stars to test out changes to your onboarding program or be beta users of a new. For eVar it is can be different based on the allocation and expiration. ” For advertising, however, the use of linear attribution leads to allocation that is not truly linear and to less-than-ideal reporting. Adobe Analytics. ) create the following 4 segments: 1) his segment where evarX-Instance equals 1 2) hit segment where evarX-Instance equals 1 and hit-depth equals 1 3) visit segment (before sequence) where. " Does this also apply to the dimension "Marketing Channel Detail" which is the channel's value? Does this also apply to the allocation se. Adding Implementation Plug-ins in Launch. Not sure if I am missing anything on how to use visit numbers. I believe now that it has to do with some user browsers time settings which are incorrect. Views. So in an eVar report where the eVar’s backend setting is “Original”, whether I used my “normal” Newsletter Signups event (column 2), or my Calculated one with Linear Allocation (column 3), credit went to. In that case, you can set your Marketing Channel to be based on the Query String Parameter instead of the eVar. Alexis, This is very helpful. eVar33 = $ ("input#email"). Set the Extension drop-down list to Adobe Analytics, and the Action Type to Set Variables. x of Android and IOS both rely on contextData to send data to Adobe Analytics, there is no evar or props variables in the SDK ContextData won't populate any report unless you set processing rules to map the contextData to a specific evar, prop or event etc. e. s. Since Adobe Analytics has up to 250 custom eVars, 75 custom props, and up to 1000 custom events, it’s practically essential to have a variable map. Along side we do have another evar with hit scope . ThanksDear 1982luca, 255 char limit is hard and we have to live with that for now. Syntax: 'Conversion Variable Syntax'. When I look at the Adobe UI, I no longer can see the e16 and e12 despite the f. On those instances, we use a single eVar to capture multiple values with a delimiter and segregate them by classification. Tracking Code is a Conversion Variable (Like an eVar) available in Adobe Analytics by default. . The slot can be configured (like any other eVar) to fully customize its expiration and allocation settings. Thank you Google is easier , three type of scope for dimensions: hit, session, user. g. Created for: Beginner. Check persistence of eVar on next Page in Workspace. A prop which is. Best wishes, Andrey Osadchuk | Launch Inspector, Analytics Co. y 1. Views. Courses Tutorials Certification Events Instructor-led training View all learning options Tutorials Certification Events Instructor-led training View all learning optionsHello PradeeRunRaj, I think the list is the only option for me and meet my requirements. Mark as New; Follow; Mute; Subscribe to RSS Feed; Permalink;. In addition to the Manual (Default) A/B Test activity (discussed in this section), Target provides two additional types of A/B Test activities: Auto-Allocate and Auto-Target. . I thought all the metrics are mapped over props. Its primary purpose is to segment conversion success metrics in custom marketing reports. Sorry Luca_Lattarini, I still don't see a List Variable that can exceed 255 char bytes. If you decide to do it w/ a list eVar instead of list prop, read up on how Omniture handles the allocation for them. . The evar value will persist until the purchase event occurs. - I think you're close, but I would expect slightly different numbers: In your sample/hypothetical session, you mixed page (s. Basically, we are looking for option to set evar expiry till next page loadGot it. Sign In. when i pull the report from data warehouse i get all the values that has be set against the evar. In terms of allocation, Adobe Analytics eVars can be allocated credit based on most recent, original value, or linear. Thanks, . Community. Also, as a reminder, - 414761The Custom Insight Conversion Variable (or eVar) is placed in the Adobe code on selected web pages of your site. Sign In. 4/6/21 3:15:48 AM. . Brian Au, expert in AA and CJA will be here for the AMA to answer all your questions!. then adobe analytics server will set a timestamp at the time the server call was received by its server, then it will calculate the date based on the timezone settings of the report suite and the timestamp set at the time the server call. . The Custom Insight Conversion Variable (or eVar) is placed in the Adobe code on selected web pages of your site. 1 Answer Sorted by: 0 There are a few ways to get bulk settings info. User. 1 Answer Sorted by: 1 I'm assuming you have an appmeasurement library (aka s_code) on your page. Courses Tutorials TutorialsAll expiration and allocation of eVars are done server side. The maximum length for this field is 100 bytes. . We're discussing ways to remove the prop/eVar mapping requirement, but there are a few technical steps we need to take to get there. The Custom Insight Conversion Variable (or eVar) is placed in the Adobe code on selected web pages of your site. thanks for your response on this topic and the great example. 4 with the format below. The benefits are endless, especially when combining multiple sites in one (global) report suite. Part 2 of 6 - Comparing Google and Adobe Analytics data processing capabilities. Attribution models use report time processing, which is only available in Analysis Workspace. Ensure that Expiration and Allocation are set to whatever you need them to be in Analytics. Learn. 'Most Recent' allocation, with 'visit' persistence is what we have as of right now . Props can only report values with hits where the values were set. Join us for our next Community Coffee Break on November 14 at 10am PDT. The interesting thing I saw was, we tracking a search page load as an event. In that case, eVar123 will never change once it has been set for a visitor. events=”scAdd”. list1 or s. Implementation plug-ins are pieces of JavaScript code that you can add to your Analytics implementation in order to track additional, custom data. Having a dedicated dimension (usually an eVar) in Adobe Analytics that identifies the site name/app name will allow for segmenting, troubleshooting, virtual report suite creation, etc. there are some implications to consider with them only being able to be. Current reports . Merchandising eVars is one of the most valuable feature provided with Adobe Analytics out of the box use. The eVar will expire only if the purchase event occurs. If the evar is set to expire to anything other than hit, then the value set in the evar will persist until expiration. Hope this helps. Quick links. I think the article that you referenced fail to explain the importance of expiration and allocation in Adobe Analytics data processing. Allocation: 'First'. An eVar can be visit-based and function similarly to cookies. eVars are used in Adobe Analytics as the primary custom variable helping you gain meaningful insights into your user's journey. Adobe Analytics Champions applications are now OPEN! Applications are open through June 2nd. These metrics are the same metrics used in standard Analytics reporting. Full allocation would now give A,B,C not only the conversion (event3) but also the click-through (event2)! Originally the list evar had. For occurrences, you do not have to see the value in the Analytics call for the metric to increment H, when the user is coming directly there will not be any document. Changing the eVar allocation to the Hit level will give you the expected results. In that way, your visitors would get set to that "SEA" Marketing Channel only whe. For more information, see Conversion Variables (eVar) in the Analytics Admin. This help page describes how merchandising eVars work as a dimension. - 314157. AA is showing any evar value that was set throughout a visit and not the most recent value for that visit when breaking down by evar values? so in the above example i posted you would see each page incremented and not just page y incremented righ. An eVar can be visit-based and function similarly to cookies. Courses Tutorials Certification Events Instructor-led training View all learning options Tutorials Certification Events Instructor-led training View all learning optionsHi Jennifer, Thanks for the above. It is difficult to diagnose the issues with the known details. Standard eVar allocation setting. Thanks. use "days before first purchase" report which shows the number of days that pass between the first time customers visit your site and when they. Thanks, . So in an eVar report where the eVar’s backend setting is “Original”, whether I used my “normal” Newsletter Signups event (column 2), or my Calculated one with Linear Allocation (column 3), credit went to the first page: So, the Calculated Metric allocation did NOT overwrite my eVar setting of “Original”. This topic contains answers to questions that are frequently asked about viewing reports when using Adobe Analytics as the reporting source for Adobe Target (A4T). . I believe now that it has to do with some user browsers time settings which are incorrect. Sure! In my settings the marketing query paramater is saved via Adobe Data Collection Tags in an evar, e. Expiration: 'Purchase'. We. Please be aware the two noted variable types carry different utilization and allocation properties however. Under Actions, click an existing Adobe Analytics - Set Variables action or click the ‘+’ icon. but be aware that this is based on a visit (not visitor), means you need. A prop which is. License Metric. . Hi Guys, I am in process of defining allocation and participation for a new report suite and i have not used attribution model in calculated segments so far. Learn how to navigate to eVar configurations in settings for Adobe Reports and Analytics. Q9 What is eVar, Props, List props and Events in adobe analytics?. Now exactly this value will be reported regardless of what capitalisation the new values will be captured in. Learn. I think the article that you referenced fail to explain the importance of expiration and allocation in Adobe Analytics data processing. The Page variable uses something called linear allocation, which means that all pages get credit for a success event in a given visit. Can you check for any whitespace character while you are sending this string in beacon ? There should not be any space between values and delimiter in the listvars. As said, Marketing Channels have their own expiry and allocation settings. . Reporting window : Last 3 days. . I still have a very basic question. . Evars are in essence a variable occurrence that will follow a user as they navigate across pages. I'd expect that if the Allocation is "First Touch" and Expiry is "Never". referrer value so it will be none on that hit, but as eVar persist value so in this case, it will be Page A (10. . Adobe Experience. How can I set list in API 1. t()) and link tracking (s. Admin. Imagine a evar with settings as : Expire After: Visit, Allocation: Most recent. Level 2 15-10-2015 19:26 PDT. Gib es keine einfache Antwort auf meine Frage? Ist die. x of Android and IOS both rely on contextData to send data to Adobe Analytics, there is no evar or props variables in the SDK. These reports allow you to see how many Success Events take place on your site for each type of Campaign you run (i. . e. An eVar can be visit-based and function similarly to cookies. . All eVar values sent to Adobe are stored, regardless of allocation. From an architect’s view, we tend to restrict eVars because the maximum limit of eVars per Report Suite is around 200-250 based on Adobe packages. Sure! In my settings the marketing query paramater is saved via Adobe Data Collection Tags in an evar, e. Not all users have access to view this in the Admin, and even those that do, it makes it a pain to have to memorize or refer to another location to see what the settings are for the variable. eVar text case is getting changed while reporting. Also, for accuracy's sake should I use the page url prop or evar for traffic reporting as I was told that a evar can do anything a prop can do except pathing. Assume you have a requirement to extend the charac. Products and Services. For linear allocation, Analytics attributes success events equally across all eVar values within a single visit, so use linear allocation with an eVar expiration of “Visit. CoursesTo do this, follow the below steps: Go to Admin and select Report Suites. 0 API endpoint to get report suite events, props, and evars. All you have listed could in deed be ok a. Configuring Global Variables in the Launch Analytics Extension. 18-10-2016. An instance is counted each and every time the eVar is populated. Select the desired Report Suite. So for example, let's say you pop eVar1 on every page view with a page name (and let's say the values are "page1", "page2", etc. Client-side time parting using Javascript is never 100% accurate. Then you need to enable it. Under Actions, click an existing Adobe Analytics - Set Variables action. If the evar is set to expire to anything other than hit, then the value set in the evar will persist until expiration. evarX. t() calls increment Page Views and s. As a refresher, allocation is an Admin Console setting in which you tell SiteCatalyst if the eVar should use the first value it receives or the most recent value it receives, if multiple values are present prior to a success. Instead, eVar values are determined by the combination of the eVar's allocation and expiration settings. Too many ways to achieve the same goal in Adobe, so that is not clear which is the best one and it is quite confusing (at least for me). Read real-world use cases of Experience Cloud products written by your peersAdobe Analytics. . e. These variables are configured with a single. But challenge here is that interested attribute is optional for few scenarios so for those scenarios it takes previously set value which is inappropriate . ScottWhat is Adobe Analytics? Adobe Analytics provides reporting, visualizations, and analysis of Customer Data that allows Customers to discover actionable insights. Create a site name/property dimension in Adobe Analytics. Under Actions, click an existing Adobe Analytics - Set Variables action or click the ‘+’ icon. Alexis, Could you please explain more about the " linear allocation "? Thanks. Values passed into eVar variables follow the user for a predetermined period of time. So, the table w. Transcript. For linear allocation, Analytics attributes success events equally across all eVar values within a single visit, so use linear allocation with an eVar expiration of “Visit. My evar123 is directly populated with the query string parameters via Adobe Tags. SOLVED Event allocation using eVars. Set their delimiter, expiration, allocation, and max values. . ## Are attribution models available in other Analytics capabilities, such as Data Feeds or Data Warehouse? No. Read real-world use cases of Experience Cloud products written by your peersAdobe Analytics. No, eVar allocation is set to Most Recent. , only two duplicate endpoints of the original stream of data). In the Marketing Processing Rules I use this evar123 eVar Allocation. My evar123 is directly populated with the query string parameters via Adobe Tags. A custom dimension that you can use in reporting. From first and last touch to participation to time decay and more — including algorithmic attribution powered by advanced machine learning — our attribution models paint a clear picture of where meaningful marketing touches are. Learn. want to see all keywords tracked, but I would also want to get a correct revenue allocation (instead of. A custom dimension that you can use in reporting. you need to create a new eVar (capturing campaign id) with allocation: first touch and expiration on campaign view or purchase event to achieve this. – List Var do not have a. List variables do not have a character limit. Most likely, you'll want to use an eVar if there's a need for persistence, if there isn't, a prop will do. It is correct SDK 4. Adobe Analytics. ). Thanks for reaching out to Adobe Community. I would sa. The workaround is to explicitly select the Merchandising field and select Product Syntax, even though the interface shows Product Syntax has been selected by default. Since this is a page URL that you are capturing. Defining expiration and allocation dimensions in Adobe Analytics Adobe provides administrators with several options for customizing the definition of these. An eVar can be visit-based and function similarly to cookies. Hi just curious how adobe processes this sort of report when using an evar capturing page name vs a prop capturing page name while using the visits metric. Suddenly, you could segment data in real-time!. Step Two: Create a Data Element in Launch. The Custom Insight Conversion Variable (or eVar) is placed in the Adobe code on selected web pages of your site. 'Most R. allocation its value can be first touch, last touch, linear etc. In your Google Analytics property settings, enable a new, session-level custom dimension. A prop which is. total 1. Adobe Analytics. eVar Allocation All eVar values sent to Adobe are stored, regardless of allocation. For linear allocation, Analytics attributes success events equally across all eVar values within a single visit, so use linear allocation with an eVar expiration of “Visit. Whenever any eVar with standard syntax is collected from an image request, the Adobe Analytics processing servers insert data into another database column, called a post_evar column. Community. e. It is intended to collect Campaign Codes on our digital platforms with default week expiration and most recent (last) allocation. lisensee0. ” For advertising, however, the use of linear attribution leads to allocation that is not truly linear and to less-than-ideal reporting. Yes, your understanding is correct. Otherwise I have never seen it being used. Recently, I find to use document. Thanks for submitting this, Lee. Replies. s. Could you please help me understand this? I thought as it's blank, then it will be "Typed/Bookmarked", but not "Bing". However, you're setting your Marketing Channel based on that "Never" expiry, first-touch allocation eVar123. Create a site name/property dimension in Adobe Analytics. . Learn. . the list eVar values are recorded with an eVar scope. 4/6/21 3:15:48 AM. jakubd16919587. It would help if I attached the list evar admin config. Admin. If you decide to do it w/ a list eVar instead of list prop, read up on how Omniture handles the allocation for them. License Metric. ## Are attribution models available in other Analytics capabilities, such as Data Feeds or Data Warehouse? No. No settings are applied to them for allocation/expiration, everything is hit-based. . Hi and thk for reply, The evar was trigger in data layer every page load, I register hit also in the click event so i think i don't see - 367690eVar allocation and expiration is controlled from Analytics. For merchandising eVars, “Merchandising eVar Binding” is a more appropriate name for this “Allocation” setting. Community home Advertising Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Real-Time Customer Data Platform Workfront Creative Cloud Document Cloud Commerce Marketo Engage By default the Adobe Analytics library should generate the unique visitor, so unless you send a custom one, you should not have to do anything. We have been using evar #5 to collect data from a page. g. The reason might be we are not sending this variable as s. It makes no sense to me. Let's call this evar123, as in the example above. Deployment. ” For advertising, however, the use of linear attribution leads to allocation that is not truly linear and to less-than-ideal reporting. prop- They are custom traffic variables, and you get 75 to play with. From the moment you change the expiration, the calculation changes at the Server Side, and thus. More details here: Conversion Variables (eVar) I'm seeing less and less the need to copy values to *both* an eVar and a prop. Having a dedicated dimension (usually an eVar) in Adobe Analytics that identifies the site name/app name will allow for segmenting, troubleshooting, virtual report suite creation, etc. This feature is limited to the provisioning of up to a maximum of three endpoints per Report Suite (i. we used a eVar to hold the search keyword. I have multiple events on the product detail page. Hi Jennifer, Thanks for the above. So, given this flow: Page A: Page B:Let's assume same visitor visits site from sem channel on day 1, affiliate channel on day 2 and from email channel on day 3. asheeshp can you use the metric "exits" with an eVar within a segment? never tryed. Using a Data Layer to set Page Name and Other Variables via Launch. In order to better understand the differences between these two attribution models, let’s take the following. Advertising Cloud Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Cloud Extensibility Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Creative Cloud Document Cloud Commerce Marketo Engage WorkfrontHi Alla, My first suggestion would be to confirm that your eVar is set up properly. Created for: Beginner. eVar Allocation When it comes to Conversion Syntax Merchandising eVars, I see many clients make mistakes with allocation. evar config- most recent allocation, expires after visit. Thank you pankajb58197403 , Your details match my understanding and it is really good to get validation. After I've saved, it changes to Conversion Variable Syntax. A custom dimension that you can use in reporting. Set the expiration to “Never” and allocation to “Original Value (First)”. if you want pathing if you only want to see - 279753I am sending a string in an eVar in lowercase however when it is populated in report it gets converted to uppercase and this is happening - 384200. If you use 'Most Recent' allocation, with 'visit' persistence you'd be able to achieve this, so long as you always set the eVar at the same time as the custom event. I think the correct implementation would be to create a Data Element, and then reference that data element in rule that sets Adobe Analytics variables. A custom dimension that you can use in reporting. This lets Adobe associate the event with the dimension value. 'Most Recent' allocation, with 'visit' persistence is what we have as of right now . Allocation simply allocates an eVar value to the conversion metric. An eVar can be visit-based and function similarly to cookies. Adobe Analytics. Attribution models use report time processing, which is only available in Analysis Workspace. Props can persist using any lookback window or attribution model, and eVar allocation/expiration settings are ignored. For merchandising eVars, “Merchandising eVar Binding” is a more appropriate name for this “Allocation” setting. It displays as I demonstrated above with Product Syntax and Most Recent allocation. Hello Alexis ! Congrats on the great explanations ! I already knew all of that , but it's the first time I found a real abstract and short - 279753Use props: if your value is less than or equal to 100 chars. Questions. 2. 4? Now I have these evars have been sent to the Datasource. Learn. listX. So, if the purchase event didn't occur in a visit, it will be persisting to the next visit OR to all the visits until the purchase event occurs. For a detailed discussion of how merchandising eVars work, see Merchandising eVars and product finding methods. Community home Advertising Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Real-Time Customer Data Platform Workfront Creative Cloud Document Cloud Commerce Marketo EngageAdobe Analytics. Suppose a user goes to Page A. . . Das habe ich vorher schon alles gemacht. So if I want to use a variable instead of the query parameters directly in the processing rules: You would recommend me using Tracking Code / evar0 with its default setting for expiry and allocation? This solution wo. eVars have a "Most Recent (Last)" option you can select from the Allocation dropdown: If you do not see this option in your dropdown, then it sounds like there may be something buggy that you need to contact Client Care about. Step One: Pick & Enable a Custom Dimension in Google Analytics. Would my first allocation expire on Day 91 or on Day 93? Basically, does the expiry. An eVar can be visit-based and function similarly to cookies. Page one set evar (user logged in), then when user goes to next page evar follows them etc for as many pages they visit in that session. prahme. The main consideration about which dimension to breakdown by is whether the values of the dimensions had been tracked together in the same hit. As a refresher, allocation is an Admin Console setting in which you tell SiteCatalyst if the eVar should use the first value it receives or the most recent value it receives, if multiple values are present prior to a success. In this particular question, there is an internal campaign that links to a product detail page, where a product view is set. Values passed into eVar variables follow the user for a. Its primary purpose is to segment conversion success metrics in custom marketing reports. 2. . Mark as New. I am afraid that may - 298950Read real-world use cases of Experience Cloud products written by your peersA deep dive into the concepts behind merchandising eVars and how they process and allocate data. Now, I have noticed that in my current set up only keywords which resulted in prodView or scAdd are recorded (and the ones which did not. But in your reply which is accepted as solution, the last table, it's said the Adobe Default Referrer is "Bing", but not "none". Adobe's standard relies on a single campaign query parameter. So for example, let's say you pop eVar1 on every page view with a page name (and let's say the values are "page1", "page2", etc. Recently we noticed that we had 2 elements on that page calling the same evar #5 and as a consequence found the clash caused the data for only one of those elements to be picked up in the SiteCatalys. If I use list , is it correct the format below? listShop is split with regex with classification rule builder. Products and Services. Normally I'd say there will be a very small amount of mismatch between the value and the. For eVar it is can be different based on the allocation and expiration. Concedring following senario: 10:00AM, Search on Google > Landing on Page A > Page B > Exit 10:01AM, Search on Bing > Landing on Page A > Page B > Exit 10:02AM, Type-in URL of Page A > Page B > Exit I think it will not persist original referrer (Google) in "referrer" report in your case. Standard eVar allocation setting. Hi Jakub, Thanks for reaching to the community! Assuming everything is right on the implementation side, I think it has something to do with your evar settings. Courses Tutorials Certification Events Instructor-led training View all learning optionseVars have the ability to have Allocation, Expiration, Merchandising, and Counter settings applied. A manual A/B Test activity (sometimes referred to as an A/B…N test) compares two or more versions of your. Adobe highly recommends that you discuss within your organization how multiple values for each eVar are handled (allocation) and when eVars stop persisting data (expiration). referrer value so it will be none on that hit, but as eVar persist value so in this case, it will be Page A (10. on the other hand the evar keeps the - 272485So in an eVar report where the eVar’s backend setting is “Original”, whether I used my “normal” Newsletter Signups event (column 2), or my Calculated one with Linear Allocation (column 3), credit went to the first page: So, the Calculated Metric allocation did NOT overwrite my eVar setting of “Original”. Click the desired tag. Courses Tutorials Events Tutorials EventsWith the advent of instant segmentation in v15 of Adobe Analytics, the entire game changed for Adobe Analytics customers. You can set an eVar to a value or a data element. In addition to sending data into Adobe Analytics using this eVar logic we would also make use of the rules-based SAINT classification system to split the data from eVar into contributory parts. g. It's been happening consistently for two of us that I know of. In Launch, I don't see "set variables" section has listVar. Advertising Cloud Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Cloud Extensibility Experience Cloud Experience Manager Sites &. Since it is "same visit", the - 321933Hi Eric No, eVar allocation is set to Most Recent. SO if we use logged in reference again. Courses Tutorials Certification Events Instructor-led training View all learning options Tutorials Certification Events Instructor-led training View all learning optionsMeet our community of customer advocates. This feature is limited to the provisioning of up to a maximum of three endpoints per Report Suite (i. Learn. But. Create and configure list variables for use in reporting. . referrer in console to check the referrer. g. A prop which is. Props can persist using any lookback window or attribution model, and eVar allocation/expiration settings are ignored. So, if the purchase event didn't occur in a visit, it will be persisting to the next visit OR to all the visits until the purchase event occurs. Set up an Analytics audience around the eVar in question. - 279753 When I comes to a Prop and a hit level eVar, what reason is there to use an eVar instead of a prop (other than having linear/participation - 279753 Since allocation and expiration determine what values persist, they are vital in getting the most value out of an analytics implementation. Note: There is another eVar setting which can impact over user visit attribution to channel i. . An eVar can be visit-based and function similarly to cookies. eVars have a "Most Recent (Last)" option you can select from the Allocation dropdown: If you do not see this option in your dropdown, then it sounds like there may be something buggy that you need to contact Client Care about. The evar value will persist until the purchase event occurs. , only two duplicate endpoints of the original stream of data). , but Event1 should never attribute to URL Y. adding "eVar41 Instances" will show you the amount of times the eVar appears in the server call. Values passed into eVar variables follow the user for a predetermined period of time. Changing the eVar allocation to the Hit level will give you the expected results. Adobe Analytics - Select. Courses Tutorials Events Instructor-led training View all learning optionsAdobe Analytics provides one field name, whereas Google Analytics provides three field names. Hi Scott, Since the evars persist.